Social media. made human.
Marketing strategy and personal branding support for Gen X professionals and business owners.
Learn to show up online — your way.
Minimally Social is a consultancy for people who didn’t grow up with Instagram, LinkedIn or SEO but now need to make sense of them for their business.
If you remember having a house phone and no mobile, this is for you.We help Gen X professionals and entrepreneurs build confidence and clarity online through simple, personalised support that meets you where you are.Whether you’re growing a business, refreshing your personal brand, or trying to feel less invisible in a fast-moving digital world, we can help you make marketing feel less like a mystery and more like a muscle you are building.Book a Discovery Call or Explore our Services
Services
We provide a range of coaching and consulting services tailored to individuals aged 40 and beyond.Each session is designed to be practical, jargon-free and aligned to your goals.
1:1 Marketing Coaching
Personalised sessions that focus on your real needs — from choosing the right platforms to building a basic content plan. You’ll leave each session with clear next steps and new confidence.Social Media Tutoring
We explain social media in plain English. No assumptions, no silly questions. Just supportive guidance to help you show up and connect.Personal Brand Strategy
We help you clarify your message, refine your LinkedIn profile, and start building a presence that reflects who you are and what you offer.Done-With-You Marketing Support
Need help writing your bio, choosing content ideas or setting up basic automations? We’ll do it with you on-screen so you’re empowered to do it alone later.
About
Marketing Strategy with a gentle touch.
Minimally Social was founded by Jaiye Elias, a marketing and PR consultant with over two decades of experience. After years of working with top-tier global brand and marketing agencies, she observed the same pattern: brilliant Gen X professionals in their 40s, 50s, 60s and beyond left behind by the pace of the digital world.This consultancy was built to change that.We don’t talk at you, we coach beside you. We bring kindness, encouragement and strategy to the table, helping you build your skills, your presence and your confidence online. One step at a time.We’re not here to make you go viral. We’re here to help you feel visible, relevant, and in control of your marketing.
Contact
Let’s talk about where you’d like to start.
Send us an email to tell us a little about your goals or challenges. We’ll get back to you within 48 hours to arrange a free discovery call.